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The Southwest Rapid Rewards® Priority Credit Card is the premium co-branded card for Southwest customers. It offers 3x points on Southwest purchases, 7,500 anniversary points, a $75 travel credit, and upgraded boardings. For frequent flyers, it provides unmatched value within the Southwest card family. Here’s how to apply, activate, and maximize its benefits. 💳✨
Who Should Apply
The Priority Card is best for U.S. residents who fly Southwest multiple times per year. It works well for families, business travelers, and anyone who values perks like upgraded boarding and annual points. Applicants should have good to excellent credit.
Earn 3x points on Southwest purchases, 2x on transit, commuting, and select streaming. Get annual travel credit, upgraded boardings, and 7,500 anniversary points.
What You Need To Apply
Have the following ready:
- Social Security Number or ITIN
- Government-issued ID
- Address and income details
- Employment information
- U.S. residency verification 📑
Step-By-Step: How To Apply
1) Visit Chase’s Website
Go to the official Southwest Rapid Rewards® Priority application page. 🔒
2) Review The Terms
Check the annual fee, APR, and details about anniversary bonuses and credits.
3) Fill Out The Application
Enter personal, financial, and employment details.
4) Consent To Credit Check
Chase performs a hard inquiry on your credit profile.
5) Submit And Wait For Decision
Some applicants receive instant approval; others may require additional review. ⏳
6) If Approved, Accept Terms
Review your APR and limit. The card usually arrives within 7–10 business days.
7) If Denied, Improve And Reapply
Review denial reasons, strengthen your credit, and reapply later.
After Approval: Setting Up
Activate The Card
Activate online, by phone, or in the Chase app. 📲
Link To Rapid Rewards®
Make sure your new card is tied to your existing Southwest loyalty account.
Set Up Autopay And Alerts
Enable alerts and autopay to avoid missing payments.
Add To Mobile Wallets
Load into Apple Pay, Google Wallet, or Samsung Wallet.
Understanding Rewards
- 3x points on Southwest purchases
- 2x points on local transit, commuting, and rideshare
- 1x points on everything else
- Redeem for flights, hotels, car rentals, and gift cards
Maximizing Benefits
- Use the $75 annual travel credit every year to offset the fee.
- Take advantage of the 7,500 anniversary points, which add value automatically.
- Redeem the up to 4 upgraded boardings per year for priority seating.
- Pool points with family accounts through Rapid Rewards®.
- Use points during fare sales to maximize redemption value.
Security And Protections
The card includes trip delay insurance, lost luggage reimbursement, extended warranty, fraud protection, and purchase protection. 🛡️
FAQ – Frequently Asked Questions
1. What is the annual fee?
It carries a higher fee than other Southwest cards.
2. Do I get bonus points each year?
Yes, 7,500 anniversary points.
3. What travel credit is included?
$75 annually toward Southwest purchases.
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4. Do I get upgraded boarding?
Yes, up to 4 per year when available.
5. How many points do I earn on flights?
3x on Southwest purchases.
6. What about everyday spending?
2x on commuting and transit, 1x elsewhere.
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7. Do Rapid Rewards® points expire?
No, they remain valid indefinitely.
8. Does it charge foreign transaction fees?
No, it does not.
9. What credit score is recommended?
Good to excellent credit.
10. Can I use points for hotels and cars?
Yes, through Southwest travel partners.
Conclusion
The Southwest Rapid Rewards® Priority Credit Card is the ultimate choice for loyal Southwest flyers. Its premium perks—like 7,500 anniversary points, $75 travel credit, and upgraded boardings—deliver strong ongoing value.
The annual fee is higher than other Southwest cards, but frequent travelers will find it easy to offset with perks and credits. Even occasional flyers can justify it by using the annual benefits effectively.
In the long term, this card stands as the top-tier Southwest option for those who want to simplify travel while earning Rapid Rewards® points. For comfort, flexibility, and steady value, the Priority Card remains an excellent companion for Southwest customers.